Creative Copywriter & Head of Copy
I love crafting concepts that go beyond the surface — diving into deep meanings and finding beauty in the smallest details.
Creative at heart, but wired for structure: I believe that great ideas only come to life when there's order behind them.
Hard Skills
Soft Skills
I chose depth over variety — and stayed.
After agencies and freelance, I found what I was looking for: a brand worth building from the inside. For over 4 years, I've been shaping the voice, concepts, and creative vision of an international bridal brand with Ukrainian roots — from the inside out.
As Head of Copywriting, for the past 4.5 years, I led all company communications across digital marketing, social media, B2B, email marketing, PR, affiliate marketing, ads, and promotional campaigns. Beyond copy, I shaped the creative vision of the brand.
Landing pages, ads, emails, B2B materials, articles — across every format, every piece of copy I write with intention.
I don't just follow the tone — I have built it from scratch. I define and uphold the brand's voice across every format and channel.
I contribute to the full creative arc of a campaign — from early concept and mood boards to naming and campaign narratives. This is the part of the work I find most meaningful.
Mentoring copywriters, setting the standard for quality and conceptual thinking, and collaborating closely across design, marketing, and production.
Brand book for Milla Nova retail partners. Complete collection concept, naming, copy, and visual references — developed from start to finish.
A manifesto of clarity rooted in the belief that original form is the ultimate destination.
Naming and campaign copy for Milla Nova's debut at Barcelona Bridal Fashion Show. A collection inspired by the sea — named to feel like the highlight of the season before a single dress hit the runway.
Black Friday concept for Milla. In the era of ASMR and food content, I turned the sale into a curated menu — with offers as dishes and visuals too good to scroll past.
Every post built around the same concept — each one a different note of the same story.
A collection launch where every touchpoint speaks the same language. Because sometimes a caption is all you need to tell the whole story.
The client's goal wasn't just to build apartments — it was to build a community. That's where the name came from: +357D, with +357 as Cyprus's country code and D for Development. But visually, it reads like a door number — the way "221B" reads Baker Street. It's an invitation to join the neighbourhood, not just move into it.
357d.cy ↗
Naming for a school of conscious adult development. Napovneni — "fulfilled" — isn't a school for people who feel like something's missing. It's a school for those who are already fulfilled — and want to keep filling up: with new knowledge, deeper self-awareness, and continuous growth.
A destigmatization campaign that opened up the conversation around sexuality and fetishes — in a country where the topic is still surrounded by silence and judgment.
If this feels like a match — it probably is.
Let's make something worth remembering!
Words shape worlds.
I want to shape yours.
La Maison Rose was the first brand book we introduced to retailers — and the response was so strong that it became a format we now create for every collection. The challenge was to unite two things: the Normandy landscapes where the collection was shot, and the delicate floral appliqués on the dresses. Finding the thread between them — that's where the concept was born.
Our most recent book — still in production, so this is an exclusive pre-look. The collection is clean and quietly confident, built on the purest silhouette. My task was to make you fall for simplicity itself. That's how Prima Forma was born.
The tag copy
Copy for a tag — attached to a real pearl bracelet, gifted with every dress from the Pearl of the Season collection.
The concept
The collection featured sea elements and was set to debut at Barcelona Bridal Fashion Show — so I figured that the name had to feel like the highlight of the season before a single dress hit the runway. A pearl is something hidden, rare, and perfect. Not just a pearl, but the pearl of the season: the one thing everyone would be waiting to see and talk about.
Barcelona Bridal Fashion Show
The launch of the Sounds of Couture collection — every post built around the same concept, each one a different note of the same story.
With Parisienne, I was tasked with introducing the brand's first sexy collection. The real challenge wasn't making it seductive — it was keeping that seduction sophisticated, refined, and free of anything that felt cheap or vulgar.
What happens when chic stops playing nice? Parisienne arrives at itsmilla.com ✨
Allure distilled 🖤
Unveil your facteur X at itsmilla.com
The art of being seen without trying — Parisienne is now live at itsmilla.com 🖤
Crafted with élégance parisienne in mind, the new Parisienne collection exudes a subtle yet irresistibly sensual energy. Feel the impulse 👉
Code: sultry 🫦
When you blur the line between elegance and caution: itsmilla.com
La la lure 💋
Discover a soft echo of your confidence as you glide into our new Parisienne collection at itsmilla.com
Spicy & classy 🔥
Parisienne way 👉 itsmilla.com
Paris may sleep — but you don't. And neither does your style.
Made for noir affairs, Parisienne is already available for order at itsmilla.com
